By Jacob Goldstein
Originally published on Tue March 6, 2012 7:17 am
Baseball teams are finally doing what airlines have been doing for decades: changing ticket prices on the fly, based on demand.
At ballparks around the country this year, ticket prices will fall when rain is in the forecast and rise when a superstar comes to town.
From an economic standpoint, the only question is why they didn't do it sooner. Why not sell seats on the cheap if they'd sit empty otherwise? Why not charge a premium for sellouts?
For a long time, changing prices according to changes in demand just felt wrong; it was what scalpers did.
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