When McDonald's cut a deal to make itself the exclusive purveyor of french fries and the similar (but please don't say matching) chips at the 2012 Olympic Games in London later this month, it may not have anticipated the flurry of responses. Foodies raged, nutritionists nagged, and many called it another example of an American cultural takeover.
Imagine you're a movie producer, and you've got a couple of hundred million dollars to gamble on a single massive blockbuster. Which genre do you suppose will be your safest bet â€” superhero? Action-adventure? Sci-fi? All of those have had huge successes, but they've also all had hugely expensive failures.
There's one genre, though, that's hardly a gamble at all. It's been almost foolproof since it first came into being in 1995: computer animation.