Elizabeth Blair

The American art world's biggest event in decades is happening this week — but it's not where you'd expect it to be.

Bentonville, Ark. is home to Wal-Mart headquarters and, starting Nov. 11, it will also be home to the Crystal Bridges Museum of American Art, and what some critics are calling one of the world's best collections of American art.

Any industry looking for major growth in the U.S. market can't ignore Latinos, who make up 16 percent of the U.S. population. As the Latino population grows, beer marketers are trying more nuanced ways of influencing this key segment.

"They love beer," says Jim Sabia, chief marketing officer for Crown Imports, which distributes Mexican beers including Corona and Modelo. "Hispanics are 19 percent more likely to purchase beer than the rest of U.S. consumers." On top of that, Hispanics will make up a large portion of the legal drinking-age population in the future.

Pages