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Business
2:38 am
Thu August 16, 2012

Business News

Originally published on Tue August 21, 2012 2:53 pm

Transcript

RENEE MONTAGNE, HOST:

NPR's business news starts with a subpoena.

(SOUNDBITE OF MUSIC)

Business
2:38 am
Thu August 16, 2012

Olympians Try To Turn Medals Into Endorsements

Originally published on Tue August 21, 2012 2:53 pm

Transcript

RENEE MONTAGNE, HOST:

And while the Olympic Games are over and the athletes have all headed home, the competition for athletes to turn their gold into gold by securing valuable endorsements is in full swing.

To talk to us about some of the big sponsorship deals that might be in the works, we're joined by Emily Steel, who covers media and marketing in New York for the Financial Times.

Good morning.

EMILY STEEL: Good morning.

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Business
2:38 am
Thu August 16, 2012

The Last Word In Business

Originally published on Tue August 21, 2012 2:53 pm

Transcript

DAVID GREENE, HOST:

All right. So we just heard in Renee's conversation there that American Olympic gymnast Gabby Douglas has hundreds of thousands of Twitter followers, giving her clout with potential sponsors.

Our last word in business today is Klout spelled with a K. Klout, k-l-o-u-t, is a Web startup that's been around for a few years. The company says it can measure your online influence by using a special algorithm.

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Music
1:29 am
Thu August 16, 2012

Juanes: A Superstar Slows Down, Shifts Gears

Juanes' latest album is all acoustic, and was recorded in front of a live audience as part of MTV's Unplugged series.
MTV

Originally published on Thu August 23, 2012 11:57 am

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American Dreams: Then And Now
1:28 am
Thu August 16, 2012

Persuading Banks To Give Homeowners A Break

Sara Millan (left) thanks Neighborhood Assistance Corporation of America CEO Bruce Marks after NACA was able to reduce her family's mortgage during an event in Los Angeles in September 2010.
Damian Dovarganes AP

Originally published on Tue August 21, 2012 2:53 pm

Over the past four years, Bruce Marks has been on a traveling road show to help people avoid foreclosure. His nonprofit, the Neighborhood Assistance Corporation of America, has held more than 80 events in cities around the country. So far, Marks says, NACA has helped 202,000 people get their payments lowered so they can afford to keep their homes.

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