By editor
Originally published on Tue March 13, 2012 1:31 pm
Transcript
STEVE INSKEEP, HOST:
NPR's business news starts with a surprising ad campaign from Wal-Mart.
(SOUNDBITE OF MUSIC)
INSKEEP: OK. Charlotte, North Carolina, is the scene of Wal-Mart's latest ad. The commercials here are unusual because they mention a competitor - a small, regional grocery chain - by name.
As Scott Graf of member station WFAE reports, Wal-Mart says it's the first time it's ever done this.
SCOTT GRAF, BYLINE: One of the commercials goes like this:
(SOUNDBITE OF WAL-MART COMMERCIAL)
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