Why Did My Wedding Dress Cost So Much?

Apr 3, 2012
Originally published on May 16, 2012 7:51 am

I got married last May. Shopping for my wedding dress was a bizarre and emotional experience.

I knew I wasn't just paying for the fabric and the craftsmanship. I knew I was paying for the word "wedding" and all the feelings attached to it.

But how much did the word "wedding" cost me? If I had bought the same dress for some other occasion, would it have been cheaper? I took my dress to a fabric store and a tailor to find out.

This is the latest in a series of videos from Planet Money and Slate. See our earlier videos, Why Gold? and What Is GDP?

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